-Consumers searching for products to purchase are 3 TIMES more likely to use Amazon over Google.
As of 2015 there were 54 Million Amazon prime members giving Prime access to 46% of households.
Households with Access to Amazon Prime
The A9 Algorithm is the proprietary data Amazon uses to rank products. It has three core pillars that assist in ranking a product.
#1- Amazon's top goal is everything they do is to maximize revenue per customer (they refer to this as RPC)
#2- Amazon tracks every action that a customer takes on Amazon, right down to where their mouse hovers on the page.
#3- The A9 algorithm exists to connect the data tracked in #2 to the goal stated in #1