-Consumers searching for products to purchase are 3 TIMES more likely to use Amazon over Google.


Daily Sales

Amazon converts 7 Million sales a day to the tune of 300 million in gross revenue 1



As of 2015 there were 54 Million Amazon prime members giving Prime access to 46% of households.


Households with Access to Amazon Prime


The A9 Algorithm is the proprietary data Amazon uses to rank products. It has three core pillars that assist in ranking a product.  

#1- Amazon's top goal is everything they do is to maximize revenue per customer (they refer to this as RPC)

#2- Amazon tracks every action that a customer takes on Amazon, right down to where their mouse hovers on the page. 

#3- The A9 algorithm exists to connect the data tracked in #2 to the goal stated in #1